FREQUENTLY ASKED QUESTIONS

From Sales4Sure website visitors:

FAQ:  Which sales skills are important for small and medium businesses?

ANS:  These companies need the same sales competencies as larger businesses.  All business is sales, whether the business model is business-to-consumer, business-to-business or business-to-government or a hybrid of the foregoing.

FAQ:  Then, what’s the Sales4Sure difference? 

ANS:  The unique Quick Coach skills delivery model conveys Sales4Sure content. Eschewing affirmations like “I am the best,” Sales4Sure focuses on exactly what to say and do to sell more.  Quick Coaches provide a powerful delivery platform.

 FAQ:  What’s so special about the Quick Coach products?

ANS:  Quick Coaches feature a rapid content assimilation feature and much lower price point.  Offering a product-based delivery model enables the low price.

FAQ:  How can a product accomplish sales coaching?

ANS:  All Quick Coach content is written in a proven, powerful format.  The most visible characteristic is that action verbs begin every best practice, where each is one short line in length to maximize speed of acquisition and comprehension.

FAQ:  What is the proven format?

ANS:  You may already use it  – The style that personal productivity experts teach for writing a list of actionable goals … likewise, for bullets of presentation points.  Also, it is the style that career transition experts recommend for writing a résumé.

FAQ:  How does this format deliver value?

ANS:  It prescribes a writing style that will rapidly transfer to and efficiently direct the human brain to briefly place a message at top-of-mind.  Read on.

FAQ:  What’s a metaphor to compare traditional training methods for teaching sales skills versus the rapid-ramp-up, Quick Coach skills delivery platform?

ANS:  It’s the difference between attending class all semester, along with doing all the homework; versus cramming just before a final exam.  Using Quick Coaches, months and months of training are reduced to minutes and seconds.

FAQ:  How long will the sales content be remembered?

ANS:  While sales performance improves when using a Quick Coach, the same short retention span does occur.  Metaphor:  It’s typical to pass an exam by cramming, but a day after, one won’t remember 70% of what they took in.

FAQ:  If you don’t retain Quick Coach content for long, then what makes up for that gap?

ANS:  The solution is to repeat use of the simple, portable Quick Coaches again and again prior to sales events.  Follow this process for 22 days and sense how much actual learning takes place as you experience a continuing increase in your personal best sales performances.  Think:  “Learn as you earn.”

FAQ:  How would you summarize what’s in this training method for entrepreneurs?