LEARN FAST, SKILLS LAST

The Entrepreneur's Better Source for Sales Skills Proficiency

According to Forbes.com, the business of providing sales skills training is a $45-billion annual market in the USA.  Google the term “sales skills” and 1,250,000 hits are found.  Go to Amazon and the best sellers in the business section are about sales strategies and techniques.  The #1 bestseller ever is entitled: “Trump: The Art of the Deal.”  All business is sales.

With so much content and wisdom about sales skills available in the classroom; via books, seminars and CDs/DVDs; and from business coaches in groups and one-on-one … why the need for yet another source of this knowledge?

The answer is because there is an unprecedented amount of content and wisdom available, it just takes too long (sales pros say a “lifetime”) to become truly proficient. 

For entrepreneurs and intra-preneurs operating in our Attention Deficit Disorder-ridden world, this situation was unworkable.  If the entrepreneur hasn’t grown out of the big-corporate world where training and the time to access it are mainstays of the work life, there’s often too big a gap to overcome in terms of available time and funds for learning sales skills with one’s own resources and they delay getting started, putting success at risk.

We decided to do something about that dilemma.

Where to begin?  A cursory review of most sales content reveals how it’s populated with many wonderful sales success stories.  We asked:  “What if a skills delivery platform could be built that left out the stories for now?  By how much could the time and space occupied by content be reduced?”

Then we asked:  “What if the core content could be reworked to only focus on exactly what to say and do to sell more, leaving out the comparative reasons why each technique works better than another or even works at all?” 

Next, we asked:  “What if we just went ahead and revealed all of the techniques and strategies ─ secrets and all?”  A recent letter received from Vic Conant, Chairman of Nightingale-Conant Publishing, supports this important point where he says:

As you know, most programs, books, and seminars focus on a few narrow aspects of selling.

Lastly, we asked:  “Could we adopt a writing style that would make all the content clear, concise and succinct?”  A decision was made to adopt a derivative of NPL as our guide for the writing style.

Having found some workable strategies and techniques to reduce the volume taken by all of the sales skills content, how could a significant reduction in learning time be achieved?

We asked:  “What if we reversed the standard learning model where the learning and behavioral change both occur well ahead of the real-life experiences?  What if scripts were provided so that the entrepreneur / intra-preneur could immediately say the right things and what if a coaching product could be innovated that would deliver the scripts just before each business event?  Then, the learning would take place by ‘doing’ and incremental success would provide incentive from experiencing more rapid results.

Quick Coach® products were innovated and a solution was born.   

As company co-founders who had decades of successful experience in sales, we knew all of the sales skills and secrets about sales skills from our collective experiences.  It was ‘a given’ that innovating a product solution would be the best path to delivering sales skills content at a more affordable price point.

Along the path of product creation, new features were innovated like the sales process dashboard and product action icon which mean a reduction in time to use the content from hours-to-minutes and even seconds.

Then, the products became laminated to make them razor thin but able to stand up under frequent use and durable over the life of one’s career.

One of the great lessons from the marketing arena is to always remember that “a lumber-jack only uses the sharp edge of an axe to cut the bark, never the sledge.”  In particular, The Winner’s Warm-up product was born out of this important metaphor.

The Winner’s Warm-up_™ product helped overcome the key impediment of what author Clayton M. Christiansen has named “The Innovator’s Dilemma”.  As this dilemma confronted our business, we had to show how we were both compatible with and an extension of competitor’s business models while simultaneously adding unique value.

The competition’s business models occupy the months and weeks before business events plus what to do during a business event and thereafter.  It was discovered how the minutes and seconds just before a business event are not the focus of our competition, leaving a conspicious gap in the entrepreneur’s / intra-preneur’s process to be filled.

Mirroring what the athletes do before a competition when they apply those moments to visualize their performance, The Winner’s Warm-up was designed to reset the entrepreneur’s mind for sales. First released in fall 2005, the product also functions as a prolog for our competitors’ sales models, so there’s no excuse for not warming up and The Winner’s Warm-up (and SALES4SURE) goes in the door everywhere because it helps reset ones mind for sales.  It’s now available in wallet, lanyard and desktop editions.

Then in January 2006, Entrepreneur magazine’s sales columnist, Barry Farber, wrote:

When we approach a sales call…our attitude and mind-set will determine the outcome more than any other factor.

By ranking attitude and mindset as the major factors in sales success, Farber’s column gives added value and legitimacy to the idea of a warm-up for sales. 

Winner’s Warm-up product enables the advice in article published by Entrepreneur magazine.

The number of Winner’s Warm-up products in circulation rapidly exceeded expectations.  Operating like the flash card that has helped many students learn chemistry valences, etc., Winner’s Warm-up supports the reset of one’s mind for sales before each business event.  Taking only 18 seconds to use, Winner’s Warm-up delivers the same benefits as other Quick Coach products from SALES4SURE:

Results – the time invested to learn and refresh sales skills is just seconds and minutes (versus hours and days).

For those who don’t have enough time right now and do experience a lot of distractions, the SALES4SURE method may be the highest value, lowest cost alternative to rapidly enable closure of more deals.

All winners should get started now with using the SALES4SURE Winner’s Warm-up product.  Because all business is sales, winners need to reset their minds for sales immediately prior to each business event (just like the athletes who always warm-up). 

Simple, concise and easy to use, adding the Winner’s Warm-up to already busy schedules will increase sales performance within 22 business days – 100% satisfaction guaranteed or money back.

It’s about time.

  Click here to order the Early-stage Entrepreneur Bundle and receive a special selection of Quick Coach products that will save you a lot of time